Today: August 2011

கல்வி கரையில; கற்பவர் நாள்சில;
மெல்ல நினைக்கின் பிணிபல; - தெள்ளிதின்
ஆராய்ந்த் தமைவுடைய கற்பவே நீரொழியப்
பாலுண் குருகின் தெரிந்து.

Ad Serving Application

Enables website publishers to display ads alongside their online content and earn money. Revenue can be generate from these applications either per-click or cost per action

Google

In the first quarter of 2011, google earned 2.34 billion through this ad serving applications. This is nearly 30% of their total revenue.

Adsense

Google Adsense advertising system involves three different kinds of people:

Advertisers: Advertisers use Google Adwords program to advertise their Ads not only on the Google Search results, but also on the content pages of the external websites and blogs that participate in Google Adsense Program. They do this on either PPC (Pay-Per-Click) or CPM (Pay-Per-Thousand Impressions) basis. Advertisers can optionally select which websites they want their Ads to show on.

Publishers or Web site owners: Website owners and Blog owners participate in Google Adsense using which they place the Ads served by Google on their content web pages. They do this by placing a code (HTML and Javascript) provided by Google on their webpages or blogs. Website owners have an option to choose various formats, colors and a whole lot of customization options using which they can control and blend the Ads according to the look of their websites. Google Adsense program also provides various performance monitoring options (such as channels) for website owners to track and maximise the performance of Ads on their web sites.

Visitors / Customers: When a visitor/customer visits a Google Adsense Participant’s website, they see relevant Ads alongside the content. If the visitor clicks on any of these Ads, Google shares an undisclosed percentage (60-70% approx) of the cost of that click with the website owner.

Search Engine Optimization (SEO)

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.

SEO Basics

1. Create unique, accurate page titles

2. Make use of the "description" meta tag

3. Improve the structure of URLs (Use words in the URL)

Refer the following document for more details

Search Engine Optimization Guide

How to find the highest CPC keywords

Visit the Google Keyword Tool

http://adwords.google.com/keywordtool

Where to place Google Adsense for highest click through rate?

F-Shaped pattern of reading web content

The image above is a heat map generated from a study showing the eye movements of readers while scanning web content. The shape of the red areas, or the most viewed sections of content sort of produces an F shape, thus the name of the resultant study.

According to the eye tracking study, it is best to put the Adsense units at the very top of the main content, and vertically on the left hand side of the page.

Adsense Alternates

YPN

Yahoo Publisher Network launched on August 2, 2005 by Yahoo. This service is currently in Beta, it is now only accepting US-Based publishers; it is believed that Yahoo! will expand this when the program comes out of Beta

Infolinks